Talk about timing and expectations
Why are you thinking about selling, and what would a good outcome look like? We can consider your preferred timeline, readiness to step away, and whether improving parts of the business first could make sense.
SELLING A BUSINESS / WITH STEVE CODY
Prepare for the sale.
Think beyond the price.
Selling a business is a personal decision as much as a commercial one. I help you prepare, work through expectations, and give the right buyers a clear picture of the opportunity.
Let’s start with a coffeeA PERSONAL APPROACH
First, a coffee.
Then, a conversation.
Every entrepreneur is different. So is every situation. I don’t offer a cookie-cutter template or assume you need the same support as the next person.
We start by talking about where you are, what you want, and what’s on your mind. Before deciding to work together, we both need to feel comfortable with the relationship—and you need to feel confident that I can add value.
If it feels like a good fit, we agree on the support that makes sense for you, the priorities, and how we’ll work together.
WHAT WE COULD WORK ON
Support shaped
around your situation.
These are some of the areas we can explore. What we focus on depends on you, your business, and the decisions in front of you.
Understand value and the terms that matter
We can work through the story behind your asking price and the questions buyers are likely to raise. Alongside your accountant or a valuation specialist, we can explore realistic expectations and how payment timing, conditions, and your ongoing role affect the outcome.
Identify the right buyers
A competitor, another entrepreneur, your management team, or a strategic buyer may see different value in the same business. We can define who the opportunity is best suited to and what matters to them.
Prepare a clear presentation
We can bring together the business story, operating information, strengths, and growth opportunities in a buyer presentation. We also consider what supporting records need to be ready and when sensitive information should be shared.
Choose the right sales channels
We can discuss direct outreach, relevant networks, business listings, and whether working with a broker makes sense. The approach should fit the buyer you want to reach and the confidentiality your business needs.
Think through deal structure and handover
Could a vendor take-back—where you finance part of the buyer’s purchase—be worth exploring? We can discuss the questions around repayment risk, security, transition support, and your future involvement, then work with your professional advisers on the details.
EXPERIENCE I BRING
Lessons from
being in the business.
We sold Cody Window Cleaning to our largest competitor, and our largest customer made an offer to buy Swing Stage Rentals. Better Software was acquired by its management team. I have also experienced difficult, pressured sales. Those very different situations shape how I help owners think about buyers, timing, preparation, and what comes after the transaction.
Explore my business experience
RELATED STORIES & INSIGHTS
A little more perspective.
YOUR NEXT CHAPTER
Let’s talk about yours.
You don’t need to have all the answers.
Everything starts with a coffee and a conversation.